Sometimes one of the hardest challenges when building a highly effective commercial organization is knowing where to begin. The number of ever-changing variables to consider when trying to lead B2B sales and marketing functions and new product innovation pipelines can be daunting to even the most experienced of professionals. Instead of spinning your wheels, let us help you assess the alignment and effectiveness of your current commercial teams and programs to help you better identify where to spend your time and resources. Whether your next steps involve building a targeting and positioning strategy, calibrating your pricing models to match your market value, training your sales staff to target the right prospects and better communicate your value propositions, revising your compensation and incentive plans of your sales staff,  or rethinking your new product pipeline,  our award-winning commercial assessment tools are built to help you focus your efforts to get optimal results.