Selling your products and services to other businesses requires a very different mindset than selling directly to consumers. When selling directly to consumers, you may be able to get away with market claims that your product is sexier, or greener, or trendier to own - but business-to-business buyers need a compelling financial reason to make a purchase decision.

Value selling all starts with this simple truth: You cannot sell your value without a value ($). Without first calculating the actual amount your offering is worth to each individual customer (whether in dollars euros, yen or pesos), you’re likely only touting your product’s features and potential benefits with hopes that your prospect does the math after your sales meeting. Or worse, maybe you’re still counting on the notion of customer loyalty to close the deal based on a friendly relationship you’ve cultivated.

We provide a proven systemic value-based commercial approach to help you identify, quantify and communicate your value, seamlessly integrating your innovation, marketing and sales teams. From partnering with your marketing staff build value-based segmentation schemes and write clear value proposition statement, to training your sales staff how to negotiate price based on the actual dollar-amount of value a customer will receive for your offerings, our award-winning workshops and tools are proven to increase sales close and customer retention rates, improve market adoption rates of your new products, and help protect your margins from price erosion.