Of course you want your sales team to negotiate and close deals based on the value your offerings bring to the customer. That approach has long been well-proven to increase both sales and margins over ‘FEATURE-BENEFIT SELLING’ and ‘COST PLUS PRICING’ strategies. But let’s face it,  your sales team’s effectiveness will only be as strong as your marketing team’s ability to identify, communicate and validate that customer value upfront. If your value propositions are weakly written and poorly defined, or if you’re using the same value proposition statements for all your potential customers across multiple applications, industries or segments – then it may not matter what kind of rock stars you have on your sales team.

Our award-winning, strategic marketing program - always delivered by former c-level marketing leaders from Fortune 500 organizations- is the cornerstone of our commercial growth curricula.  It is part training program and part working session. In it, we explore in depth the front-end of the value-selling process. After identifying YOUR product and service offerings value elements, we then apply those to your total marketplace – the customer, competitors, suppliers and influencers. We’ll help you size and segment your markets and create clear, concise and provable value propositions that outline the real-world amount of value in dollars that your offering brings to your customers.